“Stop it Now” is a child abuse prevention campaign and Helpline run by the Lucy Faithfull Foundation. More than 36,000 people contacted “Stop it Now” in the UK last year. This is a rise of 40% from previous years.

“Stop it Now” is the only UK-wide child protection charity dedicated solely to reducing the risk of children being sexually abused. Tom Squire, clinical manager at the Lucy Faithfull Foundation, said: “Stop it Now” is determined to protect children from abuse and the devastating impact of having their image repeatedly shared across the internet. The best way to do this is to deter people from looking at these images in the first place, and to get those who are looking to stop. When you make people aware that help is available to stop, people will take up that offer of help. We work with many men arrested after downloading huge numbers of abusive images of children. Nearly all of them say they wish they had known sooner about the help that’s available to stop.”

Data from the campaign shows that 36,443 people contacted them for help in 2017, whereas 26,089 people had contacted the campaign in 2016. The data also shows that 2,251 people called the anonymous “Stop it Now” Helpline with concerns about their own or someone else’s behaviour.

The National Police Chiefs’ Council lead for child protection, Chief Constable Simon Bailey, said: “Police forces are arresting more offenders who view or share sexual images of children online and protecting more children than ever before. However, child sexual abuse cannot be countered by enforcement alone.”

Susie Hargreaves, chief executive of the Internet Watch Foundation (IWF), said: “While these are shocking figures, it is encouraging to see how many offenders out there are wanting to get help and support to stop looking at illegal online images of child sexual abuse.”

“We work closely with the Lucy Faithfull Foundation in our work protecting children from sexual abuse and, while the IWF works to remove child sexual abuse images and videos from the internet, the Stop it Now! campaign has proved to be incredibly effective in stopping offenders from continuing to access this content online, or preventing them from looking at it in the first place.”

The Helpline is a Freephone number and is available for anyone with concerns about child sexual abuse about themselves or on behalf of someone else. All calls are confidential and the callers do not have to reveal their identity. The contact number for the Helpline is 0800 1000 900.


Jordans Solicitors are highly experienced in representing victims of abuse. If you have been affected by anything in this article, please contact the abuse team free on 0800 9555 094 or request a call back.

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